What role did social networks play during lockdown?

Published on : 08 October 20213 min reading time
Humans are social beings who need an average of 40 social interactions per day. During lockdown, this interaction is poorly satisfied, which is why many compensated for this with social networks. During the containment period, it was recorded that the social network usage rate increased by 71%.

Social networks and containment: the first way to be in contact with your loved ones

During the lockdown, statistics were able to record that calls on Messenger and WhatsApp doubled. Almost everyone of all generations have accounts, at least on one social network. The first role of social networks during the containment was to be the first way to check in with family and friends. With the spread of the disease, everyone wants to reassure themselves that all is well with their loved ones. Even the elderly have joined the movement. Indeed, the disease of Coronavirus makes seniors over 60 years very vulnerable, and their relatives want to hear from them as often as possible. With the calls on social networks, they can see with their eyes if they are doing well or not.

Social networks and containment: working differently

To avoid any spread of the disease, the second role of social networks during the containment is to have helped people to live their professional life properly despite the situation. Social networks dedicated to the professional world also pulverized their traffic. Telecommuting, as they say, has gained ground. Every team is holding their meetings online. And with the lockdown, meetings are more frequent for more exchanges as in the office. Even training is done online via social networks.

Social networks and containment: a place to exchange know-how

Who hasn’t tried to bake bread at home during lockdown? It had even become a global phenomenon to make recipes. The third role of social networks during the lockdown is to have allowed everyone to improve their know-how in manual activities: from cooking to sewing. The exchange of cooking recipes broke the record during this period. This is perhaps due to the fact that the disease makes everyone aware of improving their food consumption, and spending more time in the kitchen. It’s also a time for family activities. With a study showing that bread is one of the objects that carry the most coronavirus disease, the recipe for homemade bread is the recipe that has been the most popular in social networks.

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