An indispensable sales tool, a product catalog supports the relationship a brand has with its prospects and customers. As a virtual showroom, it accentuates its commercial strength by presenting the best of its products in a perfect light. But in concrete terms, why should it be done and how?
The advantages of a product catalog
A product catalog presents the products and offers of a company to the public. In this sense, it allows to present in a comprehensive way what one has to open to others. Also, this alternative allows you to benefit from an effective sales support in order to stand out from your competitors.
Sales representatives rely on the presence of the product catalog not only to make an inventory of their products, but also to obtain better sales arguments with a view to more precise optimization. To learn more, visit goaland.com.
In the long run, cataloging products using Goaland’s PIM/MDM/DAM and contextualized publishing solutions builds trust. These solutions reflect a more organized, serious and professional brand image.
What type of product catalog?
There are two main types of product catalogs: the comprehensive catalog and the prospecting catalog. The comprehensive catalog gives more information about the product references. It offers an overview of all the company’s products without forgetting any. Prospects will then have a complete document on which they can base their orders.
The prospecting catalog only presents certain products that meet specific criteria: desired target, specific category, price… Unlike the exhaustive catalog, this one leads to a better targeting and therefore to more concrete results. But then, how to make it?
Exhaustive or prospecting catalog: how to make it?
Exhaustive or for prospecting, how to make a product catalog that converts? First of all, you have to understand the different elements that make them up. An exhaustive catalog includes a cover, a summary, a brief presentation of the brand, a complete presentation of all its products. Whenever possible, it is better to choose a classification by category to facilitate the research of its customers.
The catalog also contains incentives, payment conditions, contact information and general sales conditions. The catalog for prospecting can be summarized in 4 main elements: the cover, the presentation of the company, the presentation of the selected products in an exhaustive way and the means of contact.