Social networks: what is the best time to post?

What is the best time to publish on social networks? Facebook, Twitter, Instagram, Linkedin, Pinterest and Google+, because people do not consult them at the same times, the right time depends on the network in question. In general, publications posted at the beginning of the week gain the most shares.

When to post on Facebook and Twitter?

The best time to post on social networks like Facebook is between 1 and 4 p.m. on weekends and weeknights. Brands with the best engagement publish their posts on Saturday or Sunday to be sure to reach a higher audience. On the other hand, if you're looking for more clicks instead, it's best to post between 9am and 1pm. Even though employees are at work and kids are at school, they never forget to log on during break times. On Twitter, it is best to post at 12:00 pm, 3:00 pm and between 5:00 pm and 6:00 pm. These are the general break times that get the most clicks and retweets. Regarding the best days, there is a clear appreciation at the end of the weekend for B2C prospecting and during office hours for B2B.

When to publish on Linkedin and Instagram?

Linkedin being a network for professionals, the best days for a good return of its publications are Tuesday to Thursday from 7 am to 8 am, from 5 pm to 6 pm and at noon. In any case, it is not really advisable to post on Monday or Friday, as many are still taking time off or are in a hurry to leave for the weekend. On Instagram, the time to post on social media is either between 8am and 9am, 5pm or 2am. For the case of videos, it is more advisable to post from 9 pm. At this late hour, everyone is already in bed looking at their phones before going to sleep 1 or 2 hours later.

When to post on Pinterest and Google+?

The time to post on social networks like Pinterest and Google+ is usually on the weekend. On Pinterest, people mostly log on to its network between 8am and 11am on Saturdays. Overall, it is recommended to post new publications at 2pm, 7pm and finally 2am. In the case of Google+, we observe a better engagement from users from 9 am to 1 pm.
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